Tuesday, March 17, 2009
What Excuse Will Pepsi Use Next?
Pepsi Co claims the economy forced them to make some adjustments to our pricing and packaging, but they never promised to revert to the 12-pack when the economy recovers.
Once we're out of the recession, do you really expect Pepsi to change back to its original 12-packs? I doubt it! They'll be forced to justify the 8-pack with a new reason. Perhaps they'll claim its for environmental purposes and they want to save trees, or that 12-packs require more safety equipment because they're heavier to move.
Regardless of what excuse they come up with, we won't be satisfied until these 8-packs are history!